When creative powerhouse Area 23 wanted a new campaign for their blockbuster Wet AMD drug EYLEA HD, they set their sights on Shawn and Steve. The resulting “Stargazing “ campaign – which includes :60 TV, a revamped web site and more -lets patients know that Eylea HD can significantly improve their vision, so they can continue to focus on the things they love.
PRESS
See full Fierce Pharma article here.
WEBSITE
Our “Stargazing” concept was used throughout the Eylea HD website as a unifying theme.
EYLEA HD ALT CUT