Considering Shawn’s love for animals (both real and imagined) it’s no wonder ARM & HAMMER™ tapped him to launch SLIDE – the revolutionary cat litter that doesn’t stick to the litter box. It was A&H's largest and most successful cat litter launch in years, surpassing projected sales goals by over 35%.
Social Video Campaigns
We wrote, edited and produced two social video campaigns for SLIDE. The resulting creative ran on Facebook and increased brand engagement by 395%. That's 1200% in cat years! 
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